In Smartech, we have 3 types of user attributes - System, Custom and Smart.
By default, the Smartech provides 13 System Attributes (First Name, Last, Name, Age, Gender, Address, Country, State, City, Zipcode, Date_Of_Birth, Email, Mobile).
If a brand uploads/adds user attributes apart from the System Attributes, Smartech considers them as ‘Custom Attributes’.
The ‘Smart Attributes’ are the ones derived by Smartech AI engine - ‘Raman’ based on the users’ past behavior. Example - Preferred Channel, Preferred Time, etc.