Data masking is a data security technique in which a dataset is copied but with sensitive data obfuscated.
Example: For Mobile number 7000000012 it will be masked as 7000000XXX.
The main admin can decide which data on the panel should be visible on the UI for the sub-admin users
Areas where masking is provided:
Contacts >> All Contacts
Contacts >> List >> List of contacts
Contacts >> Segment >> List of contacts in segment
Contacts >> [Individual Contact] >> Details >> Unified view of contact
Email >> Campaign performance
SMS >> Campaign performance
All detailed report download
Activity dashboard UI & download reports
Basically, masking Email and Mobile data of end-user.