Send Time Optimization is artificial intelligence Capability of Smartech where it detects user's preferred Time to send the APN basis of historic activities.
Eg. if a user clicks most of his APNs at 5:00 PM, he will be sent APN at that time with STO event if campaign is executed at 9.00 AM.
Criteria for STO:
1. At least 10 campaigns (Broadcast) done in last 3 months.
2. Average Click Rate for the campaigns to be greater than 2%.
3. Minimum active users on the panel should be greater than 10,000.
Once the above conditions are met, the client will be eligible to activate the STO in APN.
Generally it takes 24 hours to activate the STO for APN.